SOCIAL MEDIA MARKETING (SMM)
Social media marketing is a way of promoting products, services, or brands using social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Businesses create and share content (posts, videos, images, etc.) to reach and engage with their target audience. The goal is to increase brand awareness, build relationships with customers, and drive traffic to a website or store, ultimately boosting sales.
TYPES OF SMM
PAID SMM
ORGANIC SMM
Paid Social Media Marketing (SMM) involves using paid advertisements on social media platforms to promote products, services, or content. It allows businesses to target specific audiences based on demographics, interests, and behaviors. Advertisers pay for these ads on platforms like Facebook, Instagram, LinkedIn, and Twitter, often through cost-per-click (CPC) or cost-per-impression (CPM) models. Paid SMM can increase brand visibility, drive traffic, and boost conversions quickly. It provides detailed analytics to measure ad performance and ROI. This strategy is commonly used alongside organic social media efforts for optimal impact.
Organic Social Media Marketing (SMM) involves promoting a brand or content on social media platforms without paid advertising. It focuses on building a community through engaging posts, comments, shares, and interactions with followers. Organic SMM helps in establishing trust, fostering brand loyalty, and increasing visibility over time. Unlike paid methods, organic growth depends on the quality and relevance of the content shared. Platforms like Facebook, Instagram, and LinkedIn are used to engage audiences naturally. It is a long-term strategy, often complemented by paid efforts to boost reach and engagement.