EMAIL MARKETING

Email marketing is a digital marketing strategy that involves sending targeted emails to a group of recipients, typically customers or potential customers, to promote products, services, or content. It can include newsletters, promotional offers, product updates, or personalized messages. Email marketing helps businesses build relationships with their audience, nurture leads, and drive conversions. It is cost-effective, measurable, and can be highly personalized based on user behavior or preferences. The success of an email marketing campaign is often tracked through metrics like open rates, click-through rates, and conversion rates.