1. Get to Know Your Audience
. Determining Your Target Audience
Some elements to think about include: age, geography, hobbies and interests.
Strategies to find potential customers
. Benefits of audience persona development.
. Survey of Audience engagement.
Engagement and interaction monitoring tools.
Measuring the success of the existing strategy.
Modification of the strategy as per the response.
. Audience Targeting.
Why Cut the Audience into Parts.
Demographic and psychographic approaches to segmentation.
Serving Content to Each Group.
2. Selecting Suitable Channels
. Social Networks Overview
Platform specific characteristics: Facebook, Instagram, Twitter: LinkedIn
Characteristics of the users and their activity on the platform
Integrated Approach for the Selection of Social Media.
. Assessment of Business.
Identify the channels where the targeted consumers can be found.
Evaluating the resources and capacity to sustain the channels.
Ripe markets with the growing awareness and use of such channels.
. Designing a Platform Strategy.
Formulation of an orientation for each of the chosen platform.
Unified brand message across various channels.
The timing and the number of posts for each dynamic platform restructures the standard form.
3. Engaging the Audience
. Understanding Your Content Goals
The results you expect from your content.
Integrating content goals with business strategy.
Categories of content: educational, marketing, entertaining.
. Visual Content Creation
Role of image on social media interaction.
Advice on how to create eye-catching images and videos.
Some applications and websites to help you in graphics designing.
. Developing An irresistible Copy
Strategies for writing compelling and straight to the point social media posts.
Leverage narrative strategies to resonate with the audience.